January 9th, 2010 by Bob Howard

I was recently asked by some­one new to online net­work mar­ket­ing how long it would take them to learn all the tech­niques of online mar­ket­ing. He sug­gested that it make take 20 or 40 or maybe 60 hours. Any­one has been doing net­work mar­ket­ing for a while knows this answer and this is you never do. It is a con­tin­ual process. First, there are so many dif­fer­ent ways to mar­ket online it will take a long time just to under­stand each method. Sec­ond and more impor­tant is how­ever you do it today most likely is not the same way you will do it six months from now.

This ques­tion led me to want to write this arti­cle. There are so many ways to mar­ket I will start by list­ing the most pop­u­lar was that are used today and then pick one to focus on details. Some of the most pop­u­lar ways to mar­ket online is to use the social net­work­ing sites such as Face­book, Twit­ter, LinkedIn, Bet­ter­Net­worker, Myspace or Youtube. Other ways to mar­ket are Pay Per Click (PPC), writ­ing arti­cles, Ban­ner Ads, solo ads, email mar­ket­ing and many many more. As you may imag­ine each of these is very unique just as each web site or each book you read is different..

Just to under­stand how much detail there is to learn one tech­nique I will pick one of the most pop­u­lar ways to mar­ket which is Face­book and explain one way it can be used. Face­book is the 2nd most vis­ited web­site in the world right after Google. There are hun­dreds of mil­lions of peo­ple on Face­book and it is grow­ing every day. Once you have cre­ated your account on Face­book and got your pro­file all setup, you will want to start adding friends. A good place to start is to search for groups of com­pa­nies that are com­peti­tors to the one you are affil­i­ated. Become mem­bers of those groups and begin to invite peo­ple as friends. Now if you invite too many friends at one time Face­book will see you as a threat and may dis­able your account. A good rule of thumb is to invite 50 peo­ple at a time. More than that can get you in trou­ble. Con­tinue this process every day to grow your list of friends. In a few weeks you can have almost 1000 friends as long as you are con­sis­tent and do it every day.

Once you have grown a list of this size you will want to get as many as you can to optin to your web site. To do this you need to give your friend or prospect some value so that they want to do this. A very easy way to start when you are new is to invite your friends to free train­ing webi­nars. For exam­ple, how to get your web site on the 1st page of Google for free. Do you think peo­ple would want to reg­is­ter for that? Of course they would. In no time you will have friends opt­ing in to your web site to attend the free webinar.

You next task is to con­tact the prospect and dis­cuss what they saw. At this point you are build­ing a rela­tion­ship with the prospect and in time some num­ber of them will pur­chase some­thing from you or join you in your pri­mary busi­ness. Rela­tion­ships take time to build and will not always hap­pen right a way but some will and some will take some time. This can be enhanced by you mak­ing com­ments on their sta­tus updates or on their pic­tures over a period of time. A com­mon phase I hear is peo­ple like doing busi­ness with other peo­ple not with com­put­ers or com­pa­nies and this will talk time but will be reward­ing. The speed varies a lot with each prospect but keep at it and you will indeed see a change in time.

This was a very brief look at this one method but I think you can see how this could be a very large task to under­stand in detail. It will take some time and even­tu­ally you will see results as you get to know the peo­ple bet­ter. You also should real­ize that I have only gone over one way to use Face­book where there are over twenty dif­fer­ent ways to mar­ket on Facebook.

As you can see from this one exam­ple, there is so much to learn about mar­ket­ing online you can appre­ci­ate that this is a very large endeavor and one that will take a long time to mas­ter. It is clear to me that the mar­keter that asked me the ques­tion had no idea what he was say­ing but it also made be reflect on how much I have learned in the time I have been doing this. Some­times there are ques­tions that take you back and this is one that did it for me.

Mas­ter­ing net­work mar­ket­ing is a life long task. To learn from one of the best visit Bob Howards mar­ket­ing sys­tem.

Mastering Online Network Marketing, mlm business, MLM marketing, mlm online, network marketing business, online marketing, online network marketing

November 9th, 2009 by Todd Gleason

The biggest crit­i­cal suc­cess fac­tor in any direct net­work mar­ket­ing oppor­tu­nity is the abil­ity to build a pro­duc­tive down­line. Many direct net­work mar­ket­ing com­pa­nies tout their train­ing pro­grams but believe me most are com­pletely inad­e­quate or out­dated for today’s busi­ness environment.

After being in this busi­ness for some time now, two things have become abun­dantly clear. First, you have to dis­pel the fact that your down­line doesn’t have to do any­thing to make money. Hope­fully your com­pany doesn’t sell itself on “the easy road to riches” or “our prod­uct sells itself.” But if it does, be hon­est and give your new mem­bers a real­is­tic view of what it is going to take to make money. This will let you quickly weed out those who will never suc­ceed from those who are will­ing to work to get their busi­ness started.

The next thing you want to do is pro­vide them with a real­is­tic step by step approach to fol­low based on what you have done to be suc­cess­ful. This is that often talked about “dupli­ca­tion” effort. Build­ing a roadmap for them based upon what you know has worked for you, will go much far­ther than some gen­eral train­ing pro­gram on how to build a down­line that the com­pany might provide.

Here’s what I have done for my down­line in the past. I’ve built a step by step pro­gram for them to fol­low. I’ve found that you have to have a web pres­ence for any kind of suc­cess in direct net­work mar­ket­ing today. So I laid out a detail approach of how to get a web­site up and run­ning. This included how to reg­is­ter a domain name, how to find a good host­ing ser­vice, what tools to use to build the con­tent itself (e.g. how to install Word­press) and how to build mean­ing­ful con­tent based on key­word research.

I laid out a com­plete approach for get­ting traf­fic and list build­ing. I showed them how and why list build­ing is so crit­i­cal to hav­ing a mean­ing­ful pres­ence on the web. I showed them what it takes to start brand­ing them­selves as some­one to trust and fol­low. Next, I laid out an approach for email mar­ket­ing and how to go about pro­mot­ing the direct net­work mar­ket­ing oppor­tu­nity to build their own downline.

I explained how becom­ing an affil­i­ate mar­keter would pro­vide mul­ti­ple streams of income in addi­tion to the busi­ness oppor­tu­nity they were pro­mot­ing. I showed them another rea­son for build­ing a list and estab­lish­ing a trusted rela­tion­ship with their subscribers.

If you look at this approach and say to your­self — “that takes a lot of time and effort” — you’re right. It took time and effort to put the pro­gram together the right way. But believe me it was worth it. Once it was together it could be deliv­ered by autore­spon­der to every­one who joined my team. Any ques­tions were han­dled by email. Addi­tional mate­r­ial was avail­able on my web­site or I pointed them to some spe­cial­ized train­ing that I had used and found very help­ful in spe­cific areas. This is a worth­while effort that will pay for itself very quickly. Try it and you’ll be able to pro­vide valu­able coach­ing to your downline.

Todd Glea­son is a fre­quent author on small busi­ness devel­op­ment and inter­net mar­ket­ing. You can learn more about the new skills needed for direct net­work mar­ket­ing and get a free copy of “7 Secrets to build­ing a Pro­duc­tive Down­line” here.

Business, internet marketing, mlm business, MLM marketing, network marketing business, small business

November 8th, 2009 by Todd Gleason

If you are ever told you can make money with an oppor­tu­nity and you don’t have to sell any­thing or the prod­uct “sells itself,” look for another oppor­tu­nity. Let’s face it, how does a com­pany or one of its dis­trib­u­tors make any money with­out sell­ing a prod­uct or ser­vice? Unfor­tu­nately most oppor­tu­ni­ties pro­mote them­selves as easy money. They’re try­ing to attract the hoards of peo­ple out there look­ing for easy money in the hope that they’ll get a few who will turn into real super stars for the busi­ness. Look for com­pa­nies that tell a real­is­tic story about the work it takes to get a busi­ness started and what it takes to achieve success.

One of the things that I have always found annoy­ing was the fact that in order to find out the details of some oppor­tu­ni­ties, you had to spend $40 or $50 on a “start-up kit” to get any infor­ma­tion other than how great an oppor­tu­nity it is. Any oppor­tu­nity that’s worth any­thing should let you get all the details before requir­ing and mon­e­tary com­mit­ment. The best oppor­tu­ni­ties will allow you to join for free.

I have found the best direct net­work mar­ket­ing oppor­tu­ni­ties pro­vide both mul­ti­ple prod­ucts and mul­ti­ple streams of income. By this I don’t mean mul­ti­ple tiers of com­mis­sion pay­ments. I mean mul­ti­ple ways to earn income in the pro­gram. This could include com­mis­sion over­rides on your per­son­ally spon­sored down­line, prod­uct sales to non-members, shares of com­pany sales, etc. Look around. There are some very lucra­tive oppor­tu­ni­ties out there. But don’t think it comes with lit­tle or no work.

Train­ing and sup­port are all things to think about and you want them to be pro­vided — the more the bet­ter. But avoid those oppor­tu­ni­ties that do every­thing for you. Many will pro­vide repli­cated web­sites as a way to get you started quickly. It will get you started quickly, but at what cost. These sites that hun­dreds of other peo­ple are pro­mot­ing DO NOT WORK! You need to have your own web pres­ence to brand yourself.

Cer­tainly you want to be asso­ci­ated with a com­pany that is going to be around for a while. The best way to judge that is to look at its track record. A com­pany should have been around for at least 5 years and ide­ally 10 or more.

Take some time to choose wisely. It will ben­e­fit you in the long run — unless of course you are look­ing for that easy money oppor­tu­nity. Then just take the first one that you see promis­ing riches overnight.

Todd Glea­son is a fre­quent author on small busi­ness devel­op­ment and inter­net mar­ket­ing. You can learn more about the new skills needed for direct net­work mar­ket­ing and get a free copy of “7 Secrets to build­ing a Pro­duc­tive Down­line” here.

Business, internet marketing, mlm business, MLM marketing, network marketing business, small business

October 28th, 2009 by Todd Gleason

Find­ing tar­geted leads is the life blood of any direct net­work mar­keter. But the times have changed in the net­work mar­ket­ing busi­ness. It is get­ting more dif­fi­cult every­day to find a con­tin­u­ing sup­ply of good qual­i­fied leads. Tra­di­tion­ally many net­work mar­keters have bought lead lists. But unfor­tu­nately many times these are rehashed leads that have grown cold over time. Most con­tact infor­ma­tion on these lists becomes out­dated and many peo­ple for­get they even signed up to receive infor­ma­tion on busi­ness opportunities.

If you’re tired of beat­ing your head against the wall try­ing to get these prospects to con­vert, there is a bet­ter way. It is a way that has good qual­i­fied prospects com­ing to you rather than you search­ing to find them. You need to start today to become an inter­net mar­keter. Doing this is essen­tial to your sur­vival in today’s increas­ingly com­pet­i­tive direct net­work mar­ket­ing environment.

If you don’t have a web­site, go and get one right now. It only costs about $10 to reg­is­ter a domain name for a year — some­times less. Start brand­ing your­self. Peo­ple join a per­son they know and trust; not a net­work mar­ket­ing com­pany by itself.

You want to have peo­ple find your mes­sage or offer on the web who want to find out more about it. This is the best source of tar­geted leads. These are peo­ple who inter­ested and ready to join your oppor­tu­nity. You will have a much higher con­ver­sion rate with these peo­ple than try­ing to gen­er­ate inter­est from a list of cold emails that pur­chased from somewhere.

Once you have your web­site you’ll need to start gen­er­at­ing traf­fic. There are basi­cally two types of traf­fic — paid and free. I would rec­om­mend you start with the free traf­fic sources. It will take a lit­tle longer but it will be a lot less expensive.

You want to get your web­site ranked high in the search engines (e.g. on first page of Google) so your mes­sage is seen by peo­ple search­ing for busi­ness oppor­tu­ni­ties. You’ll need to do some research to find out what key­words peo­ple are search­ing on. You’ll want to build your web­site around these key­words and other related key­words to get ranked.

You’ll want to even­tu­ally build your own list of peo­ple that you can directly mar­ket to. This will become the great­est asset of your busi­ness. These peo­ple will join your list because they are inter­est in what you have to offer. Think about it. When you spon­sor peo­ple into your net­work mar­ket­ing oppor­tu­nity, that list belongs to the com­pany. Many orga­ni­za­tions have very strict rules about what you can and can’t do with your down­line. The com­pany goes away and your list goes away. Pro­tect it.

Build a long term asset — your list — out­side of any one spe­cific busi­ness oppor­tu­nity. If you do that you’ll gen­er­ate high qual­ity tar­geted leads for your cur­rent oppor­tu­nity and a ready­made list for other busi­ness oppor­tu­ni­ties and ser­vices that you might want to offer.

Todd Glea­son is a small busi­ness owner and inter­net mar­keter. He is fre­quent author on small busi­ness devel­op­ment and inter­net mar­ket­ing. You can learn more about the new skills needed for direct net­work mar­ket­ing and get a free copy of “7 Secrets to build­ing a Pro­duc­tive Down­line” here.

internet marketing, mlm business, MLM marketing, network marketing business, small business, targeted leads

October 27th, 2009 by Amir Shkolnik

You don’t have to be SEO expert in order to gen­er­ate free MLM leads Using seo strate­gies. Unbe­liev­ably search engine opti­miza­tion is not that hard. There may be times when it is tir­ing or annoy­ing and you might get a touch agi­tated but it is not dif­fi­cult. All you need are a few basic rules and you will be set.

So we want to take a few moments and go over the Dos and Don’ts to being an SEO Net­worker. It will help guide you to a bet­ter way to gen­er­ate free MLM leads.

SEO Net­worker Mas­ter­mind Dos:

1. The Nat­ural Approach– It used to be that writ­ing was a tech­ni­cal del­e­gacy online. How­ever, thanks to blogs, forums, and social net­work­ing sites, hav­ing a nat­ural and con­ver­sa­tional approach will make your arti­cle flow. This will help you with humans, and with the search engines.

2. Link Build­ing– One of the most impor­tant things you can do as an SEO Net­worker, is cre­at­ing links back to your site. Search engines basi­cally drool over this, but just make sure they are good qual­ity links. Whether it’s through arti­cles, pur­chas­ing them, exchang­ing or any­thing else, it will help you gen­er­ate leads.

3. Site Opti­miza­tion– Even though you may think cre­at­ing a site for the search engines is key, it’s actu­ally cre­at­ing it for humans which are impor­tant. Granted, you still want to have valu­able key­words, but you also want to have infor­ma­tive and help­ful con­tent on your niche.

4. Del­e­gate and Auto­mate– When­ever you have the oppor­tu­nity to do this by your­self, don’t be tempted. If you use good soft­ware it can help process and out­source SEO to other people.

SEO Net­worker Mas­ter­mind Don’ts:

1. Not a one-time deal– SEO will be a task that goes on con­stantly. Results will not be instant or even quick. Do not throw all your work out there at one time, add con­tent, links and pages gradually.

2. Don’t Focus on Google– Yes, they are the biggest on the inter­net, but they aren’t the only one. There are other peo­ple who use other search engines, and you should take advan­tage of it. Plus Google loves chang­ing their rank­ing algo­rithms more often than oth­ers. Try to rank well on Yahoo, MSN, and Google.

Even though these seem like minor issues, they can be extremely detri­men­tal to your busi­ness. If you don’t max­i­mize your SEO Net­worker capa­bil­i­ties to the fullest, you won’t be able to gen­er­ate free MLM leads. Well, maybe a few, but def­i­nitely not the kind of num­bers you had orig­i­nally hoped. So take all of this to heart, and uti­lize it in your daily rou­tine. You will even­tu­ally see a huge boost in your traffic.

Whether You Are A Brand New Strug­gling Net­worker Or A Top Earner In The MLM Indus­try, This SEO Net­worker Mas­ter­mind Free Train­ing By Ferny Cebal­los and Ray­mond Fong Will Show How Exactly The Top Earn­ers Dom­i­nate This Indus­try Using Free Traf­fic! Period.

Business, direct sales, internet marketing, mlm business, MLM marketing, network marketing business, online business, online marketing, se optimization, search engine optimization, seo